This report on the Evolution of World Wine Production and Consumption by Colour has been prepared by the Statistics Department of the International Organisation of Vine and Wine (OIV).
Over the past decades, the world wine sector has seen an overall positive production and consumption trend of white and rosé wines, while red wines have decreased. This structural shift can be mainly attributed to overall changes in consumer preferences. This report aims to better understand this phenomenon by providing an overview of the evolution of wine production and consumption (including still and sparkling), broken down by the three major colour categories: red, white, and rosé. Such comprehensive data on demand and supply by colour constitute a good basis for further and more detailed studies in the future.
The report is structured into three main chapters. The first chapter introduces the classification of wines by colour and outlines the main data sources as well as the estimation methods used. The second and third chapters provide an analysis of production and consumption data from 2000 to 2021. These chapters examine the world evolution and geographical distribution of wine by colour, offer country-level comparisons, and identify the major producing and consuming countries.