Happy Birthday, SA Wine!
HAPPY BIRTHDAY,
SA WINE!
Celebrating our heritage. Connecting our industry. Sharing our story.
On 2 February, we celebrate the birth of the South African wine industry, a journey that began in 1659 and continues to bring people together today. This milestone belongs to all of us across the value chain, from vineyard workers and winemakers to marketers, retailers, sommeliers, tourism partners, and wine lovers around the world.
Our Happy Birthday SA Wine campaign is a moment to honour our history, celebrate our people, and remind the world why South African wine is truly unique.
What the campaign is about
A legacy of excellence since 1659
South Africa is one of the few wine countries that knows the exact date its industry began. Each year, we come together to celebrate this remarkable heritage and the global impact of South African wine.
Wine connects us
This campaign is so much for than just wine, it’s about community, friendship, and moments shared. It’s about raising a glass to the people who make our industry strong.
Honouring our people
From those who came before us to the custodians leading the industry today, we celebrate everyone who has influenced South African wine.
Get involved
We invite producers, retailers, trade partners, associations, and consumers to join the celebration.
You’re welcome to use our free campaign toolkit to help spread the message.
Download, share, and use (freely and widely!):
These assets are flexible. Feel free to add your own branding, colours, and style to suit your platforms. The more we use them, the stronger our shared message becomes. All users across the wine value chain can leverage the campaign assets to amplify one unified message that celebrates South African wine and strengthens the industry as a whole. Producers can utilise the visuals, key messages, and videos in their own marketing efforts to highlight their heritage and connect their brands to the national narrative. Retailers can bring the celebration to life in-store with posters, displays, and themed promotions that draw consumer attention to South African wines. Trade associations can share the assets with their networks, reinforcing industry pride and encouraging participation at scale. Media partners can use the content to tell richer stories about South African wine, while consumers can share their own moments online, helping spread authentic, organic excitement. By using the toolkit together, every stakeholder contributes to a louder, more cohesive celebration that boosts visibility, drives engagement, and builds long-term love for South African wine, at home and around the world.
Let’s celebrate together
From January to February, join us in raising a glass to the past, present, and future of South African wine. Let’s make this birthday (and the next ones to come) one to remember, together.
Download the toolkit. Share the message. Celebrate #SAWineSince1659!
