South Africa Wine
Commencing operations on July 1, 2023, as a non-profit organisation, we have been mandated by the South African wine and brandy industry to build resilience, foster transformation, and promote agility, and competitiveness. Our primary mission, in close partnership with the Government and other key stakeholders, is to champion the strategic objectives of the industry. Through a range of tailored services, we facilitate the realisation of the industry’s collective goals. Our strategic vision is underscored by the pursuit of a transformed and responsible value chain, nurturing a steadfast and expanding local market, establishing an enviable global presence, and engraining sustainability into the essence of our endeavours.
THE BENEFITS RELATING TO THE FORMATION OF South Africa WINE
A Single voice for industry.
All activities coordinated around the industry strategy.
Single point of accountability for delivering on the overall industry strategy and needs.
Optimised application of resources and improved collaboration between functions, in line with industry strategy and objectives.
Improved speed and agility, especially in terms of decision-making.
Increased flexibility in allocating funding to meet industry needs (consolidated levy structure¹).