OPENING DOORS TO GLOBAL MARKETS
ADVOCACY & MARKET ACCESS
The world is our marketplace, and we work every day to keep those doors open and open new ones. We maintain strong relationships with key players like the Department of Agriculture, the Wine Certification Authority, and international bodies like the World Wine Trade Group. These aren’t just formal partnerships, they’re genuine working relationships that help us tackle trade barriers, improve logistics, and maximise agreements like AGOA and our deals with the EU and UK. We also actively support the African Continental Free Trade Area because we believe in our continent’s potential. When market imbalances arise or new opportunities emerge, we’re there to ensure that South African wine and brandy get a fair shot.