South Africa’s wine industry has never been as prominent as it is now, led by an energetic new generation of talent alongside established figures who have been pushing boundaries for years. Today’s winemakers, viticulturists, sommeliers, and marketers are creating fresh paths to success, melding innovation with tradition and showcasing the diversity of South African wine to a global audience.
South Africa’s wine industry is thriving and gaining international respect through the combined efforts of these young innovators and seasoned professionals.
The “30 Under 30” list, published by WineLand in 2024, spotlighted emerging leaders changing the face of winemaking, viticulture, and wine marketing. Among the top candidates is Michelle Waldeck of Benguela Cove, whose journey began with a passion for viticulture that led her to winemaking. Michelle initially trained at KWV, where she discovered her calling, and has since honed her skills under the guidance of industry veterans Johann Fourie and Penny Streeter.
Thabo Ntuthu is another name drawing attention. Thabo’s career started in hospitality, where he transitioned into formal winemaking and viticulture training. Now a junior sommelier and cellar intern at Oldenburg Vineyards, Thabo has dreams of someday launching his wine label. His story underscores that passion and determination can carve out a place in the wine industry, regardless of background.
Similarly, Dylan de Haas, current tasting room manager at Marianne Wine Estate, found his way into the wine industry after an initial career in finance. Dylan discovered his love for wine while working at Waterford Estate and now uses his role to create memorable visitor experiences. He has plans to introduce smaller South African wine producers to global markets, hoping to help more international audiences experience the region’s unique offerings.
Beyond the younger generation, seasoned leaders continue to make substantial contributions to South Africa’s wine industry, particularly in inclusivity, sustainability, and innovative winemaking techniques.
Ntsiki Biyela, founder of Aslina Wines, is a powerful advocate for diversity in the industry. Since starting her career in 2004, Ntsiki has consistently received acclaim for her wines and mentorship efforts, encouraging more inclusivity within the industry. Her wines are celebrated worldwide, and her mentor role is helping shape a more diverse future for South African wine.
In the Swartland, Andrea and Chris Mullineux of Mullineux and Leeu Family Wines have gained a stellar reputation for their Rhône-style wines and their contributions to the “Swartland Revolution,” which promotes a sustainable and minimally interventionist approach to winemaking. Their commitment to natural farming techniques made them champions of the movement toward natural wines, an area of growing interest globally. By emphasising the unique characteristics of the Swartland terroir, the Mullineuxs are creating wines that represent the land and stand out on the international stage.
Adi Badenhorst, co-founder of the Swartland Independent Producers Association, is another crucial figure pushing the envelope. Known for his bold personality and commitment to organic and biodynamic practices, Adi has established A.A. Badenhorst Family Wines as a destination for those seeking authentic South African wines. His support for young winemakers has earned him respect and admiration, with his wines celebrated for capturing the true essence of South Africa’s terroir.
Winemaker Reenen Borman also makes waves with his precise approach to Chardonnay and Syrah at Boschkloof Wines and through his projects Patatsfontein and Sons of Sugarland. His focus on high-quality, lesser-known vineyard sites has helped build South Africa’s reputation for producing world-class wines. Reenen’s dedication and pursuit of excellence inspire a new generation of winemakers, showing how South African wines can compete at the highest level.
The vibrancy of South Africa’s wine industry also owes much to its storytellers and brand ambassadors, whose efforts bring local wines to the attention of international audiences. Malu Lambert, a respected wine journalist, has written for publications like Decanter, Wine Enthusiast, and Winemag, bringing the stories of South African wines and their creators to a broader audience. Her award-winning work captures the flavours, culture, and heritage behind each bottle, offering readers an immersive look into the industry’s evolution.
Similarly, Monique Roux has been important in shaping public perception of South African wines through her work in public relations. With extensive experience representing top brands, Monique crafts narratives and organises events connecting South African wine brands with local and international audiences. Her strategic efforts ensure that these wines are recognised beyond South Africa, helping to build global awareness and appreciation for the country’s winemaking talent.
