Now in its 11th year, Agri’s Got Talent (AGT) invites South African agricultural workers to showcase their exceptional talents and contributions to the agricultural sector by entering the 2024 season.
More than just a singing competition, AGT aims to highlight the immense talent within South Africa’s farming community while recognising the vital role agricultural workers play in driving the sector forward. Over the past decade, AGT has defied stereotypes, revealing farm workers’ boundless creativity and skill. Open to all South African farm workers in the deciduous fruit, citrus, and wine industries, AGT offers participants an unparalleled opportunity for personal and professional growth.
December 2023 saw the first decade of this talent competition celebrated with a reunion tour and an album recorded live at the Reunion Show – now available on Spotify. South Africa Wine has been involved as a sponsor for AGT from early on. Phil Bowes, Industry Transformation Advisory for South Africa Wine, applauds AGT and says, “Well done to the Agri’s Got Talent team for your persistence with the programme,”
The true essence of AGT lies in its self-development workshops led by accredited social workers. These sessions are meticulously designed to boost confidence, enhance self-worth, and equip participants with essential soft skills such as conflict resolution, time management, and financial literacy – tools that will serve them well in future endeavours.
Over the years, AGT has demonstrated significant value within the agricultural community:
- Community Impact: participants contribute to their communities, acting as role models and leaders through activities like starting music groups, training others, and performing locally.
- Workplace Morale: participant’s presence on farms boosts morale and productivity while fostering a sense of unity among workers.
- Brand Visibility: the visibility of participants enhances the agricultural brand and showcases talent within the industry.
- Ambassadorship: participants serve as exceptional agricultural ambassadors, promoting the competition and industry wherever they go.
- Community Unity: AGT seasons have brought together entire farming communities, fostering a sense of unity and pride as colleagues cheer on their peers.
AGT 2024 promises to celebrate talent, unity, and empowerment in South Africa’s agricultural sector. Don’t miss this opportunity to be a part of something truly special. Submit your application by 31 July.
