This department comprises industry transformation, people and social development. Its purpose is to generate and promote equitable access and participation within the wine value chain in and for the wine industry, strengthen and accelerate the development of the operational and financial capacity of wine farms and businesses owned by black people throughout the value chain in and for the wine industry, increase the representation of black people, with a specific focus on black women, at management level in wine cellars, wine businesses, and industry organisations through industry programmes for human development in and for the wine industry, promote ethical practices within its community of stakeholders (including workers) through the implementation of well-integrated ethical trade programmes throughout the wine industry, become proactively involved in the upliftment and empowerment of workers and communities comprising of black people within the wine industry, promote socially responsible consumption of the produce of the vine, assist in the facilitation of an all-inclusive social compact for the wine industry, implement and receive levies as principal and/or agent, payable by different interest groups in the wine industry for purposes of the above-mentioned objects, carry out general administrative tasks and functions in the furtherance of its objectives.

The people development division is part of the strategic planning process of the wine industry and aims to link and integrate people development initiatives systematically with industry needs to establish priorities in the effective use and allocation of learning resources, act as a guiding document for stakeholders in the wine industry, enhance the quality of learning and education in the wine industry, contribute towards greater efficiencies in the wine industry, be an attractive industry within which to learn and develop, ensure the provision of standards for people development & leverage funding opportunities.