COMMUNICATION

South Africa Wine communicates to inform our members so that they can improve their businesses. We communicate to enable, to advocate, to tell people who we are and what we do and why it matters. Through our communication we want to build South Africa Wine’s reputation as an authoritative industry body that helps grow the SA wine industry to be robust, profitable, and sustainable by creating ambassadors, by protecting the wine industry through accurate information, and by building trusted relationships with important stakeholders to showcase the South African wine industry, its people, and its wines.

The communications division houses WineLand Media, a go-to source of information for the South African wine industry since 1931. Winemakers, grape-growers, viticulturists, service providers & suppliers, researchers & academics, wine marketers & decision-makers all turn to WineLand for up-to-date and relevant content that truly captures the dynamic spirit of the Cape Winelands in all its facets – trends, viticulture and winemaking research, social upliftment, learning, development, transformation, wine tourism, technology, marketing, and advocacy.

WineLand Media also publishes the South African Wine Industry Directory, a comprehensive wine industry value chain guide.