South Africa Wine advocates on behalf of its members on legislative, trade and socio-economic issues through close liaison with government, civil society and industry.

The organisation engages with these stakeholders through representation on various forums. These include discussions regarding liquor legislation, presentations to National Treasury on excise tax, being part of the alcoholic beverage industry body AWARE, which addresses socio-economic issues related to alcohol use, and collaboration with all parties involved in curbing illegal trade.