South Africa Wine is the national body for the wine industry. We speak for those who grow grapes, make wine, build brands, and run businesses. We support the industry from start to finish, from the vineyard to the bottle on the shelf. We help the industry grow, stay strong, and prepare for the future. Our work is about wine, but it’s also about people, jobs, land, and trade. It’s about ensuring that everyone in the value chain has a chance to succeed. We work with farmers, winemakers, exporters, the government, and partners worldwide and are building a better, stronger, fairer wine industry for South Africa.

Our strategic objectives are to drive industry profitability and effectiveness, ensure consistent and impactful messaging with emphasis on key themes, define industry ESG baselines while developing targets and strategies to achieve them, implement a black business incubation and graduation model, secure sufficient funding for priority activities, address license-to-trade and trade barrier advocacy areas, implement export, brandy and tourism growth strategies, and roll out a comprehensive people development strategy.